Privacy Policy

Last updated: 25 June 2026

Vovara operates the Animated Apparel website and online store, along with all related content, features, tools, products, and services that make up your shopping experience (the "Services"). Our store is powered by Shopify, which provides the technology behind the Services. This Privacy Policy explains how we collect, use, and share your personal information when you visit, use our Services, make a purchase, or otherwise contact us. Vovara is the data controller responsible for your personal information. Where this Privacy Policy and our Terms of Service conflict on matters of personal data, this Privacy Policy takes precedence.

Please read it carefully. By accessing or using the Services, you confirm that you understand how your information is collected, used, and shared as set out below.

Personal Information We Collect

By "personal information" we mean information that identifies you or could reasonably be linked to you. It does not include anonymous or de-identified data that cannot reasonably be connected back to you. Depending on how you use the Services, where you live, and what the law allows, we may collect or process the following — including any inferences we draw from it:

  • Contact details — name, billing and delivery addresses, phone number and email address.
  • Payment information — card numbers, payment account details, transaction details, payment method and payment confirmations.
  • Account details — username, password, security questions, preferences and settings.
  • Order activity — items you view, add to your cart or wishlist, and products you buy, return, exchange or cancel, plus your order history.
  • Your messages to us — anything you include when you contact us, for example a customer support inquiry.
  • Device and technical data — your device, browser and network details, IP address and other unique identifiers.
  • Usage data — how and when you browse and interact with the Services.

Where We Get Your Information

We may obtain personal information:

  • Directly from you — when you create an account, use the Services, contact us, or otherwise share your details.
  • Automatically — from your device as you use the Services, including through cookies and similar technologies.
  • From our service providers — where they collect or process information on our behalf to deliver certain functionality.
  • From partners and other third parties.

How We Use Your Information

Depending on how you interact with us, we may use your personal information to:

  • Run and improve the Services. To fulfill our contract with you — processing payments and orders, managing returns and exchanges, arranging delivery, creating and maintaining your account, remembering your preferences, enabling reviews, and tailoring your shopping experience (such as recommending relevant products) — as well as to improve the Services generally.
  • Marketing and advertising. To send you promotional messages by email, text or post, and to show you relevant ads on the Services or elsewhere, including based on your previous activity such as items purchased or added to your cart.
  • Security and fraud prevention. To verify your account, keep payments and shopping secure, and detect, investigate and act on possible fraudulent, unlawful or harmful activity. If you register an account, please keep your login details private and do not share them.
  • Communicating with you. To provide customer support, respond to your queries and maintain our relationship with you.
  • Legal compliance. To meet our legal obligations, respond to valid legal requests (including from law enforcement or regulators), handle disputes or legal proceedings, and enforce our terms and policies.

How We Share Your Information

In certain situations we may share your personal information with third parties for legitimate purposes consistent with this Privacy Policy, including:

  • Shopify and our service providers who act on our behalf — for example IT, payment processing, analytics, customer support, cloud storage, fulfillment and delivery.
  • Business and marketing partners who help us advertise to you. For instance, we use Shopify to support personalized advertising with third-party services based on your activity across different merchants and websites. These partners use your information under their own privacy notices. Depending on where you live, you may be able to ask us not to share your information for targeted advertising of this kind.
  • At your direction or with your consent, such as when shipping you products or when you use social media widgets or login integrations.
  • Our affiliates and others within our corporate group.
  • In connection with legal or business events, such as a merger, acquisition or insolvency, to meet legal obligations (including responding to subpoenas or warrants), to enforce our terms, and to protect the Services, our rights and those of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes information about how you access and use them in order to provide and improve them for you. Information you submit may be transmitted to and shared with Shopify, as well as third parties that may sit in countries other than your own, for this purpose. We also use certain enhanced Shopify features that draw on data from your interactions with our store, other merchants and Shopify. For these features, Shopify acts as the party responsible for processing that personal information, including for handling any related rights requests. To learn how Shopify uses your information and what rights you may have, see the Shopify Consumer Privacy Policy and, depending on where you live, the Shopify Privacy Portal.

Third-Party Sites and Links

The Services may link to websites or platforms run by third parties. If you follow a link to a site we do not control, please review its own privacy and security terms — we are not responsible for those sites or the accuracy and reliability of information on them. Anything you share in public or semi-public spaces, including third-party social networks, may be visible to others and used by us or third parties without restriction. Including a link does not mean we endorse that site or its operators, unless we say so on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has given us their information, please contact us using the details below and we will delete it. As of the date of this policy, we have no actual knowledge that we sell or share (as defined by applicable law) the personal information of anyone under 16.

Security and Retention

No security measures can be guaranteed as perfect, and information sent to us may not be secure while in transit, so please avoid sending sensitive or confidential information through unsecured channels. How long we keep your personal information depends on factors such as our need to maintain your account, deliver the Services, meet legal obligations, resolve disputes and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights over your personal information. These rights are not absolute, may apply only in particular circumstances, and we may sometimes decline a request where the law permits:

  • Access / Know — to request access to the personal information we hold about you.
  • Deletion — to ask us to delete personal information we hold about you.
  • Correction — to ask us to correct inaccurate information.
  • Portability — to receive a copy of your personal information and, in certain cases, ask us to transfer it to a third party.
  • Communication preferences — to opt out of promotional emails at any time via the unsubscribe link. We may still send non-promotional messages, such as those about your account or orders.

You can exercise these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising your rights, and we may need to verify your identity before processing your request. You may authorize another person to submit a request on your behalf where permitted by applicable law. We will respond within the timeframe required by applicable law.

Complaints

If you have any questions or concerns about how we handle your personal information, please contact us using the details below. We will do our best to address your concerns promptly.

International Data Transfers

Your personal information may be processed and stored in countries other than the one in which you reside. We take reasonable steps to protect your personal information whenever it is transferred or processed internationally, in accordance with applicable privacy laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons. When we do, we will post the revised version here, update the "Last updated" date, and provide any notice required by law.

Contact Information

Our customer support team is available during the hours below, and we aim to respond to all email inquiries within 24 business hours.

Support Hours
Monday through Friday: 9:00 AM – 5:00 PM ET
Saturday & Sunday: 11:00 AM – 4:00 PM ET